Wimbledon DVD Intro for Rolex
My Role: Concept , Photography, and Design. Assisted by Ugo Nonis.
Wimbledon DVD Intro for Rolex
My Role: Concept , Photography, and Design. Assisted by Ugo Nonis.
| A silvery streak ripples behind the motions of the player. A twirl of the racquet, the ball is thrown, the racquet is brought back. The menu screen shows the accumulation of these motions. Upon selecting a menu item, the streaks all fold back toward the ball, and we are off. Sub-menu selections, such as this Andy Roddick frame, are other motions during play. The sliver streaks elegantly reflect the metal of the watches. |
Commissioned by Eyeball NYC
Seth Ricart © 2005-2007. All Rights Reserved.